Category: Seo

With the launch of Google Plus, the search giant has quickly established itself as a quickly growing and vibrant player in the social networking space. Over the last few months, Google has already started integrating profiles, pages, and activity on Google Plus into search results.

How Google Plus will affect long term search engine ranking and SEO strategies remain unanswered. Here are some of the ways that Google Plus is already changing SEO as we know it:

Google Places has been an integral part of local SEO strategies just like Instagram marketing where you can Buy Instagram Views from Real People in order to boost your marketing. When people are conducting a local search, information from Google Plus is now included with Google Places. There is even an option to only display search results from Google Plus.

The best way to capitalize on the local SEO benefits of Google Plus is to create a Google Plus Business Page. Makes sure the information you include in your Google Plus Business Page includes targeted keywords and topics that relate to your business and geographic location. This will help to improve your overall visibility for local searches on Google as well as attract people to your Google Plus Business Page.

Content from Google Plus is now integrated into search results on Google. Just like Google Places, you can elect to only display results from Google Plus. The Google Plus button to share content is also present next to all search results.

To capitalize on this opportunity and increase your visibility in search results on Google makes sure your Google Plus Business Page is set up with SEO in mind. Make sure to include content and information that contains your target keywords. To make things even easier, apply for Direct Connect, and quickly share content with your Google Plus Business Page.

Just as Google Plus Business Pages show up in search results, Google Plus Profiles are also displayed for search results on Google. If you catch a searcher’s eye, they can choose to display a list of the content you have added to your Google Plus Profile.

Create your Google Plus profile and make sure to add content that contains your target keywords. This will help ensure you maximize the SEO benefits of Google Plus. Make sure to put in the time to build connections and populate your profile with engaging and relevant content. This will help to increase the size of your network on Google Plus, improving your social influence, and potentially improve the SEO benefits.

The Google +1 button was originally released as a way to collect input from users similar to Facebook’s “Like” button. Prior to the release of Google Plus, Google was already serving personalized results to users with Google accounts. If one of your Gmail contacts used Google’s +1 button, that content will automatically receive a better search engine ranking. With the release of Google Plus and the influx of new registrations, the SEO benefits of the +1 button have become even more powerful.

To take advantage of the Google +1 button make sure to place it on your website and blog posts. This makes it easier for people to share your content with their network, increasing your overall visibility while also giving social proof of the value your content offers. Content that receives a lot of +1’s from users can even show up in Google News. This is a huge opportunity for gaining exposure to the massive daily readership of Google News.

With the integration of content from Google Plus and personalized search results based on content shared by your contacts search engine optimization strategies will be forever changed.

Since Google Plus is only a few months old, a lot of opportunities exist for companies and individuals that invest the time and energy to build a strong presence on Google Plus. Give Google Plus a try today if you haven’t and start improving your search engine ranking and overall visibility on Google.

The Internet calls for quality content and if you want your articles to get noticed, it will also be important to write with SEO (search engine optimization) in mind. Fresno SEO is there to help you with that as your articles will be ranked and found in the search engines. This is how readers find you when they do not have a direct link to your article. They will type in a set of search terms and if your article matches those search terms, then it will show up in the results.

However, there is more to good ranking than just SEO keywords. Major search engines like Google also rank your article based on the quality of the content and the relevancy to the keywords and main topic. Many different factors are taken into consideration. Your title and its relevancy are also important. Research is key in writing articles that show you know what you are talking about but how do you achieve this when you are on a timeline and you need to write quickly?

Here are some tips for writing original, quality SEO articles quickly:

Choose Your Keywords Properly

One part of the process will be to choose your keywords. This begins with your topic of choice. When you know the topic you are writing on, you can then narrow this down to a tighter keyword phrase and this is what you will target for your article. You can use search tools like Google AdWords search tool to help you pick phrases that people will be searching for.

Use Your Keywords Properly

You also need to know how to use the keywords properly. You do not want to overuse them or “keyword stuff” and you need to be certain your keywords flow smoothly throughout the content. There are specific places you should try to use your keywords but you also want them to read naturally. A general rule of thumb is to use your keyword once per 100 words of the article so a 400-word article would have the keyword 4 times total. You should place the keyword in the first sentence and also in the last sentence and in your title.

Research Thoroughly

Set aside some time just for research and look up all that you need about your topic. Even if you are writing about a topic you are already familiar with, it can help the creative juices flow if you research your topic first.

Perform a “Data Dump”

When you sit down to write the article, you can now perform what I call a “data dump”. In this phase, you write everything that comes to mind about the topic without any concern for editing. Don’t stop to read over it or edit it; just write, write, write. You want to dump all of the data that you have in your mind without being hindered by the process.

Edit Your Written Material

Once your data dump is complete, allow yourself some time to rest on the topic and then come back to edit it. Check and double-check your spelling and grammar. Not only can these mistakes cost you the human reader, but they can also cost you ranking with the search engines.

Double Check your Facts

As a final step in your editing process, be sure to double-check your facts in the article. Cite your sources so you can attribute the facts and give yourself and your article more credibility. After a final read-over, you’re ready to submit your article for the Internet public to enjoy.