Giving out corporate gifts have been a popular marketing strategy of companies to improve market awareness of their respective brands. This usually comes in the form of simple door prize ideas to a more sophisticated corporate gifts for important clients. Regardless of what form it comes in, it has been agreed upon that corporate gift giving is an effective tool to improve and expand brand awareness.
Here are some unique ways to use door gifts in your next corporate event to increase your brand awareness:
Know who your audience and your market is
Chances are your brand caters to a specific demographic, and attendants in your corporate events share a common interest of profession. The key for corporate door gifts to be effective is to know the market and audience you’re dealing with. By catering your door gifts to something that will be helpful for your specific audience will drastically improve its effect in increasing brand awareness for your company.
Utilizing social media
It’s not uncommon for marketing teams of companies to set up an official social media account to represent their brands. You can use this to your advantage in increasing market brand awareness by announcing publicly the possible gifts audiences and potential clients might get for interacting with your brand will help increase its reliability and familiarity to the targeted market.
Offering high quality door gifts
Corporate gifts, especially door gifts in corporate events, indirectly reflect your brand and your company’s image. Using mid-tier and low quality will negatively impact how audiences and the market perceive your brand. Make sure you use high-quality door gifts when giving out corporate event souvenirs to associate your brand and your company with high-quality service and products. This will help solidify you brand’s image towards your targeted market.